MARK SHELLEY

Broadcaster & Media Specialist

ABOUT MARK SHELLEY

Mark Shelley has developed a love of sports broadcasting throughout his life, starting in his youth. First finding his love of broadcasting while viewing Canadian broadcasts of NHL games, Shelley used his love of sports and his fascination with broadcasting to pursue an education and a career in sports broadcasting and media relations. Shelley currently occupies the role of the "Voice of the Swamp Rabbits" as the Manager of Media Relations and Broadcaster for the Greenville Swamp Rabbits of the ECHL.

Prior to arriving in Greenville, Shelley served as the Media Relations Manager and Account Executive with the St. Cloud Norsemen.

In 2020, Shelley was selected by broadcasters in the NAHL as one of two representatives to broadcast the 2020 NAHL Top Prospects Tournament in Attleboro, MA. 

 

Shelley began his North American Hockey League journey in 2019 when he was named the Voice of the Amarillo Bulls and held the role of Director of Broadcast/Communication with the organization. 

Before calling Amarillo home, Shelley practiced his craft as the play-by-play broadcaster for NCAA Division I Cornell University Women's Ice Hockey through RLM Sports and the schools Division I wrestling program for ESPN Ithaca and ESPN+. While in the booth at Lynah Rink and the Friedman Wrestling Center, Shelley has covered nationally-ranked matchups and playoffs for Big Red.

With ESPN Ithaca, Shelley co-hosted the station's afternoon show, "Between The Lines", and hosted daily SportsCenter and All-Access reports. In 2019, he, along with his cohosts, were awarded a New York State Broadcasters Award for Best Radio Show. 

Prior to his time with ESPN Ithaca and RLM Sports, Shelley spent time working for his alma mater, Mansfield University, as the "Voice of the Mountaineers," providing play-by-play for all Mountaineer events via the PSAC Network. Additionally, Shelley spent time as the Corporate Partnership Manager, selling corporate-level advertising for athletic events.

 

Before joining the Mountaineers, Shelley spent time creating a well-rounded base in media relations and marketing in professional and collegiate baseball. Working with the New York-Penn League's Tri-City ValleyCats and the Florida Collegiate Summer League's Altamonte Springs Boom, Shelley has established an expansive knowledge of marketing and media relations techniques within professional organizations.

Holding a degree in Mass Communications, Electronic Media, Shelley is honored to be an alumnus of Mansfield University. 

He currently resides in Greenville, SC with his wife and their dog. 

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RESUME

Broadcast/Media Relations Experience

Play-by-Play/Cornell Women's Ice Hockey - RLM Sports - Spring 2017-July 2019

  • Broadcast Cornell University Women's Ice Hockey on ESPN+

  • Conduct pre/postgame interviews with players and coaches

  • Broadcast Cornell University Sprint Football on the Ivy League Network

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Play-by-Play/ The "Voice of Cornell Wrestling" - ESPN Ithaca - August 2018 - July 2019

  • Serve as the "Voice of Cornell Wrestling" for ESPN Ithaca and ESPN+

  • Host of the Big Red Wrestling Report

  • Lead Play-by-Play broadcaster for high school sports (i.e. hockey, soccer, football, basketball)

  • Co-host of daily sports talk show Between The Lines

  • Conduct player and coach interviews 

  • Host morning SportsCenter updates and All-Access programs

  • Write two stories and a editorial column for the sports section of Tompkins Weekly newspaper

  • Lead promotional contests and coordinate promotional meetings and deadlines

ESPNIthacaRec.jpg

Broadcaster/Partnership ManagerMansfield University - August 2017 - August 2018

  • Play-by-Play voice of Mansfield Athletics (i.e. football, soccer, field hockey, basketball, baseball)

  • Establish and manage corporate level sponsorship and sales for Mansfield

    University Athletics

  • Cold-call prospective partners and conduct follow-up appointments as necessary

  • Interview players and coaches.

Communication Assistant - Tri-City ValleyCats - Summer 2017

  • Produced graphics and videos for in-game use on the stadium video board and for social media and marketing purposes

  • Operated the ValleyCats social media accounts while responding to fan inquires and promoting scheduled promotional dates

  • Captured photos and videos of in-game action

  • Provided occasional play-by-play and color commentary for select ValleyCats home games

Additional Skills

  • Microsoft Office Suite, HTML, Adobe Photoshop, Final Cut Pro X, Adobe Premiere, Adobe Audition, Audacity, Logic Pro X

  • A background in social media, marketing, and sales experience

Education

B.S, Mass Communication, Electronic Media - Mansfield University - December 2017

Cum Laude

References

  • Ryan McNamara, Sports Information Director (Mansfield University) – Mansfield, PA

  • Bob Michaels, Founder and Broadcaster (RLM Sports) – Corning, NY

  • Chris Chenes, Media Relations/Production Manager (Tri-City ValleyCats) – Troy, NY

 

RESUME

Broadcast/Media Relations Experience

Broadcaster/Media Manager/Sales Executive - St. Cloud Norsemen - August 2020-July 2021

  • Broadcast Play-by-Play of all St. Cloud Norsemen games on HockeyTV

  • Conduct pre/postgame interviews with players and coaches

  • Write all press releases for the organization (pre/post-game, commitment, promotional, etc.)

  • Write and produce radio spots

  • Liaison for all outside media interactions with team and organization

  • Oversee ticketing platform

  • Produced in-arena light show/music

  • Operate team's social media platforms

  • Maintained and produced content for team's website

  • Shoot and edit all team related photos and videos

  • Manage corporate-level advertising accounts 

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Director of Broadcasting/Communication - Amarillo Bulls - August 2019-August 2020

  • Broadcast Play-by-Play of all Amarillo Bulls games on HockeyTV, Mixlr.com, and 107.1 FM KARX

  • Selected for Play-by-Play for 2020 NAHL Top Prospects Tournament

  • Conduct pre/postgame interviews with players and coaches

  • Write all press releases for the organization (pre/post-game, commitment, promotional, etc.)

  • Host the team's weekly radio show

  • Write and produce radio spots

  • Liaison for all outside media interactions with team and organization

  • Produce game notes for each of the team's home games 

  • Operate team's social media platforms

  • Maintained and produced content for team's website

  • Operate and maintain team's online store

  • Shoot and edit all team related photos and videos

  • Produce video board graphics

  • Manage corporate-level advertising accounts 

  • Oversee and coordinate off-ice officials for home games

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Play-by-Play/Cornell Women's Ice Hockey - RLM Sports - Spring 2017-July 2019

  • Broadcast Cornell University Women's Ice Hockey on ESPN+

  • Conduct pre/postgame interviews with players and coaches

  • Broadcast Cornell University Sprint Football on the Ivy League Network

ESPN-logo.jpg

Play-by-Play/ The "Voice of Cornell Wrestling" - ESPN Ithaca - August 2018 - July 2019

  • Serve as the "Voice of Cornell Wrestling" for ESPN Ithaca and ESPN+

  • Host of the Big Red Wrestling Report

  • Lead Play-by-Play broadcaster for high school sports (i.e. hockey, soccer, football, basketball)

  • Co-host of daily sports talk show Between The Lines

  • Conduct player and coach interviews 

  • Host morning SportsCenter updates and All-Access programs

  • Write two stories and a editorial column for the sports section of Tompkins Weekly newspaper

  • Lead promotional contests and coordinate promotional meetings and deadlines

ESPNIthacaRec.jpg

Broadcaster/Partnership ManagerMansfield University - August 2017 - August 2018

  • Play-by-Play voice of Mansfield Athletics (i.e. football, soccer, field hockey, basketball, baseball)

  • Establish and manage corporate level sponsorship and sales for Mansfield

    University Athletics

  • Cold-call prospective partners and conduct follow-up appointments as necessary

  • Interview players and coaches.

Communication Assistant - Tri-City ValleyCats - Summer 2017

  • Produced graphics and videos for in-game use on the stadium video board and for social media and marketing purposes

  • Operated the ValleyCats social media accounts while responding to fan inquires and promoting scheduled promotional dates

  • Captured photos and videos of in-game action

  • Provided occasional play-by-play and color commentary for select ValleyCats home games

Additional Skills

  • Microsoft Office Suite, HTML, Adobe Photoshop, Adobe InDesign, Final Cut Pro X, Adobe Premiere, Adobe Audition, Audacity

  • A background in social media, marketing, and sales experience

Education

B.S, Mass Communication, Electronic Media - Mansfield University - December 2017

Cum Laude

References

  • Ryan McNamara, Sports Information Director (Mansfield University) – Mansfield, PA

  • Bob Michaels, Founder and Broadcaster (RLM Sports) – Corning, NY

  • Rick Matchett, General Manager (Odessa Jackalopes (NAHL)) – Odessa, TX

  • Tom Chorske, Director of Operations (St. Cloud Norsemen (NAHL)) - St. Cloud, MN

DEMOS

 
 

GRAPHICS

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WRITING SAMPLES

Cornell rallies with pair of four-goal wins - Tompkins Weekly

The Cornell Women’s Hockey team returned to its winning ways and closed in on the number one spot in the ECAC standings with a pair of four-goal performances in the topping of Ivy League foes Brown and Yale.

Norsemen Powerplay Might Not Enough As Close Game Goes to Minot​ 

 MINOT, ND – Despite three powerplay goals, the St. Cloud Norsemen fell 6-3 to the Minot Minotauros on Friday night at Maysa Arena.

Big Red victorious in Ivy League Weekend - Tompkins Weekly

The Cornell Big Red Men’s Hockey team entered last weekend with a five-game unbeaten streak, having won two in a row, looking to extend its run of good fortune against Ivy league foes the Harvard Crimson and the Dartmouth Big Green. The Big Red looked to overcome an earlier road loss to Dartmouth and claim the season series with Harvard after a road win and a loss at Madison Square Garden.