MARK SHELLEY

Hockey Broadcaster & Media Specialist
2022 Finalist - ECHL Media Relations/PR Director of the Year

ABOUT MARK SHELLEY

Mark Shelley has developed a love of sports broadcasting throughout his life, starting in his youth. First finding his love of broadcasting while viewing Canadian broadcasts of NHL games, Shelley used his love of sports and his fascination with broadcasting to pursue an education and a career in sports broadcasting and media relations. Shelley currently occupies the role of the "Voice of the Swamp Rabbits" as the Manager of Media Relations and Broadcaster for the Greenville Swamp Rabbits of the ECHL.

Following his first season in the ECHL ranks, Shelley was a finalist for the ECHL Media Relations/PR Director of the Year and a nominee for the ECHL Broadcaster of the Year awards.

Prior to arriving in Greenville, Shelley served as the Media Relations Manager and Account Executive with the St. Cloud Norsemen.

In 2020, Shelley was selected by broadcasters in the NAHL as one of two representatives to broadcast the 2020 NAHL Top Prospects Tournament in Attleboro, MA. He was selected to broadcast the tournament for a second consecutive year in 2021.

Shelley (center) alongside his fellow broadcasters at the 2021 NAHL Top Prospects Tournament

Shelley began his North American Hockey League journey in 2019 when he was named the Voice of the Amarillo Bulls and held the role of Director of Broadcast/Communication with the organization. 

Before calling Amarillo home, Shelley practiced his craft as the play-by-play broadcaster for NCAA Division I Cornell University Women's Ice Hockey through RLM Sports and the schools Division I wrestling program for ESPN Ithaca and ESPN+. While in the booth at Lynah Rink and the Friedman Wrestling Center, Shelley has covered nationally-ranked matchups and playoffs for Big Red.

With ESPN Ithaca, Shelley co-hosted the station's afternoon show, "Between The Lines", and hosted daily SportsCenter and All-Access reports. In 2019, he, along with his cohosts, were awarded a New York State Broadcasters Award for Best Radio Show. 

Prior to his time with ESPN Ithaca and RLM Sports, Shelley spent time working for his alma mater, Mansfield University, as the "Voice of the Mountaineers," providing play-by-play for all Mountaineer events via the PSAC Network. Additionally, Shelley spent time as the Corporate Partnership Manager, selling corporate-level advertising for athletic events.

 

Before joining the Mountaineers, Shelley spent time creating a well-rounded base in media relations and marketing in professional and collegiate baseball. Working with the New York-Penn League's Tri-City ValleyCats and the Florida Collegiate Summer League's Altamonte Springs Boom, Shelley has established an expansive knowledge of marketing and media relations techniques within professional organizations.

Holding a degree in Mass Communications, Electronic Media, Shelley is honored to be an alumnus of Mansfield University. 

He currently resides in Greenville, SC with his wife and their dog. 

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RESUME

Broadcast/Media Relations Experience

Play-By-Play Voice/Media Relations Manager- Greenville Swamp Rabbits - July 2021-Present

  • Play-by-Play Voice of the Swamp Rabbits for all games on Mixlr and FloHockey

  • 2022 Nominee for ECHL Broadcaster of the Year

  • 2022 Finalist for the ECHL Media Relations/PR Director of the Year

  • Produce all media relations materials including press releases, game notes, game previews, and recaps

  • Coordinate with media members to promote the organization with in the local, regional, and national markets and generate new media coverage

  • Make appearances on local TV stations (WSPA/Your Carolina, WYFF4, WLOS) and local radio stations (ESPN Upstate, WYRD The Fan Upstate) to promote the organization

  • Oversee, operate, and generate content for all social media channels of the organization to an audience of over 66 thousand followers

  • Coordinate the organization's travel arrangement for road games

  • Filing player immigration forms with US Customs and Immigration  

  • Capture and produce video content for the organization's website and social media

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Broadcaster/Media Manager/Sales Executive - St. Cloud Norsemen - August 2020-July 2021

  • Broadcast Play-by-Play of all St. Cloud Norsemen games on HockeyTV

  • Conduct pre/postgame interviews with players and coaches

  • Write all press releases for the organization (pre/post-game, commitment, promotional, etc.)

  • Write and produce radio spots

  • Liaison for all outside media interactions with team and organization

  • Oversee ticketing platform

  • Produced in-arena light show/music

  • Operate team's social media platforms

  • Maintained and produced content for team's website

  • Shoot and edit all team related photos and videos

  • Manage corporate-level advertising accounts 

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Director of Broadcasting/Communication - Amarillo Bulls - August 2019-August 2020

  • Broadcast Play-by-Play of all Amarillo Bulls games on HockeyTV, Mixlr.com, and 107.1 FM KARX

  • Selected for Play-by-Play for 2020 NAHL Top Prospects Tournament

  • Conduct pre/postgame interviews with players and coaches

  • Write all press releases for the organization (pre/post-game, commitment, promotional, etc.)

  • Host the team's weekly radio show

  • Write and produce radio spots

  • Liaison for all outside media interactions with team and organization

  • Produce game notes for each of the team's home games 

  • Operate team's social media platforms

  • Maintained and produced content for team's website

  • Operate and maintain team's online store

  • Shoot and edit all team related photos and videos

  • Produce video board graphics

  • Manage corporate-level advertising accounts 

  • Oversee and coordinate off-ice officials for home games

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Play-by-Play/Cornell Women's Ice Hockey - RLM Sports - Spring 2017-July 2019

  • Broadcast Cornell University Women's Ice Hockey on ESPN+

  • Conduct pre/postgame interviews with players and coaches

  • Broadcast Cornell University Sprint Football on the Ivy League Network

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Play-by-Play/ The "Voice of Cornell Wrestling" - ESPN Ithaca - August 2018 - July 2019

  • Serve as the "Voice of Cornell Wrestling" for ESPN Ithaca and ESPN+

  • Host of the Big Red Wrestling Report

  • Lead Play-by-Play broadcaster for high school sports (i.e. hockey, soccer, football, basketball)

  • Co-host of daily sports talk show Between The Lines

  • Conduct player and coach interviews 

  • Host morning SportsCenter updates and All-Access programs

  • Write two stories and a editorial column for the sports section of Tompkins Weekly newspaper

  • Lead promotional contests and coordinate promotional meetings and deadlines

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Broadcaster/Partnership ManagerMansfield University - August 2017 - August 2018

  • Play-by-Play voice of Mansfield Athletics (i.e. football, soccer, field hockey, basketball, baseball)

  • Establish and manage corporate level sponsorship and sales for Mansfield

    University Athletics

  • Cold-call prospective partners and conduct follow-up appointments as necessary

  • Interview players and coaches.

Additional Skills

  • Microsoft Office Suite, HTML, Adobe Photoshop, Adobe InDesign, Final Cut Pro X, Adobe Premiere, Adobe Audition, Audacity

  • A background in social media, marketing, and sales experience

Education

B.S, Mass Communication, Electronic Media - Mansfield University - December 2017

Cum Laude

References

  • PLEASE CONTACT MARK FOR REFERENCES

DEMOS

Play-by-Play Demo

 November 26, 2022 - Greenville Swamp Rabbits at South Carolina Stringrays (ECHL Regular Season)

Play-by-Play Demo

April 23, 2022 - Greenville Swamp Rabbits at Florida Everblades (2022 Kelly Cup Playoffs)

 
 

GRAPHICS

RD1 TICKET FULL LETH
RD1 TICKET FULL LETH

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FINAL
FINAL

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RD1 TICKET FULL LETH
RD1 TICKET FULL LETH

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WRITING SAMPLES

SWAMP RABBITS NAME MASON BAPTISTA ASSISTANT COACH

The Greenville Swamp Rabbits announced today that Mason Baptista has been named the club's new Assistant Coach...

COREY LAJOIE HEADLINES SEVEN DRIVER LINEUP FOR SWAMP RABBITS RACING NIGHT

 GREENVILLE, S.C. -  The Greenville Swamp Rabbits announced NASCAR Cup Series and Spire Motorsports driver Corey LaJoie and other NASCAR Cup Series and NASCAR Xfinity Series drivers will be in attendance for the team’s Racing Night on Saturday, January 15, 2022 against the Florida Everblades at Bon Secours Wellness Arena...

LETHEMON STOPS 37 AS SWAMP RABBITS DOWN EVERBLADES 5-3 TO EVEN SERIES

ESTERO, FL – A four-goal second period and a 37-save performance by John Lethemon led the way for the Greenville Swamp Rabbits to level their Round 1 series against the Florida Everblades at 1-1 with a 5-3 victory on Saturday night at Hertz Arena...